DORITOS Crash the Super Bowl Ad Contest

Eligibility : Open only to legal residents of any one of the 50 United States or the District of Columbia who are 18 years of age or older at time of entry.

Promotion Period : You may enter the DORITOS Crash the Super Bowl Ad Contest between 12:00:01 a.m. Central Time (“CT”) on 9/21/09 and 11:59:59 p.m. CT on 11/9/09 (“Contest Period”).

How To Enter : To enter the Contest, go to CrashTheSuperBowl.com (“Web Site”), during the Contest Period, and click on the login link for the DORITOS® brand Crash the Super Bowl Ad Contest registration and commercial upload page. Follow the on-screen instructions to properly complete and submit a registration form for the Contest, or if you have already registered, you can login with your username and password you first entered with. When prompted, you will be asked to upload your original Submission to the Web Site.

Limit : Each individual Entrant is allowed a total of ten (10) Submissions.

Prize (s):

SIX (6) FINALIST PRIZES: Each finalist prize (“Finalist Prize”) consists of $25,000 and a trip to Florida for a private Super Bowl XLIV party hosted by DORITOS® brand for all Finalists and their guests including round-trip coach air transportation for a verified Finalist and one (1) eligible guest (“Finalist’s Guest”) from a major gateway airport near Finalist’s residence within the U.S.; 6 days/7 nights double occupancy-hotel accommodations in Florida; and ground transportation to/from airport/hotel. Approximate retail value (“ARV”) of each Finalist Prize is $31,000.

THREE (3) GRAND PRIZES: The Three (3) Grand Prize Winners’ Submissions will be aired during the Super Bowl XLIV broadcast. There is no monetary value associated with the Grand Prize, however, in the event that any Grand Prize winner’s commercial is awarded one of the top 3 spots (including ties) according to the USA TODAY Ad Meter rankings, that Grand Prize Winner will receive a bonus of $1,000,000 for the #1 spot, $600,000 for the #2 spot and $400,000 for the #3 spot. In addition, should all 3 Grand Prize Winners land in the top 3 spots, they will each receive an additional $1,000,000. In such event, the #1 spot winner will receive a total of $2,000,000; the #2 spot winner will receive a total of $1,600,000 and the #3 spot winner will receive a total of $1,400,000.

Winners : For the names of the Finalists or Official Rules, send your request with a self-addressed, stamped envelope to be received by 2/26/10 to: DORITOS Crash the Super Bowl Ad Contest (specify Winners List or Official Rules), P.O. Box 753523, El Paso, TX 88575-3523.

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