Armour Meat Snacks Rock Your Block Sweepstakes

Eligibility : Armour Meat Snacks Rock Your Block Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old (or the age of majority in their state of residence, whichever is greater) at the time of entry.

Promotion Period : The Armour Meat Snacks Rock Your Block Sweepstakes begins on July 13, 2009 at 12:00 a.m. Eastern Time (“ET”) and ends on September 30, 2009 at 11:59 p.m. ET (the “Promotion Period”).

How To Enter : During the Promotion Period, visit www.armourrocks.com and follow the links and instructions to complete the registration.

Limit : One (1) on-line entry per day per person during the Promotion Period.

Prize (s):

GRAND PRIZE – One (1) Grand Prize winner will receive, at his or her option, either (a) a two-hour performance by a rock and roll cover band selected by Administrator (the “Band”) for winner and up to 100 of winner’s guests (the “Rock Concert”) OR (b) $15,000.00 in cash (made payable in the form of a check to winner). Rock Concert Approximate Retail Value (“ARV”) $17,500.00.

FIRST PRIZE – Fifty (50) First Prize winners will each receive a guitar case filled with assorted Armour® meat snacks products. ARV: $120.00/prize.

SECOND PRIZE – Five Thousand (5000) Second Prize Winners will each receive an access code from Puretracks Inc. towards one (1) music download at www.puretracks.com. ARV: $1.00/prize.

Winners : For the complete list of winners, write your name and complete address on a 3″ x 5″ card and send the card in a first class self-addressed stamped business envelope to: THE ARMOUR MEAT SNACKS ROCK YOUR BLOCK SWEEPSTAKES”, c/o Gravitas Marketing LLC, 168 North Clinton #600, Chicago, IL 60661. Requests must be received by November 13, 2009. Winners list will be sent after winners have been notified.

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