New Era Cap Concept 59Fifty Contest

Eligibility : To participate, participants must be: (1) legal residents of the United States, including the District of Colombia (excluding residents of Puerto Rico, U.S. Virgin Islands and U.S. Military Instillation in foreign countries and where prohibited by law) and (2) between 18 years of age or older as of July 20, 2009.

Promotion Period : Participants may submit entries as set forth below between 12:00 PM Eastern Standard Time (EST) on August 3, 2009 through 12:00 pm EST on November 3, 2009 (“Contest Period”).

How To Enter : Visit www.concept59fifty.com and follow the instructions.

Limit : Unlimited

Prize (s):

GRAND PRIZES: One (1) grand prize will be awarded. The grand prize will include (1) the winning Design depicted on New Era branded headwear that will be manufactured and sold in New Era retail stores and online at http://www.neweracap.com, (2) 10 pieces of New Era branded headwear depicting the winning Design (with an approximate retail value of $350), and (3) a $1000 gift card to use on merchandise on New Era’s website www.neweracap.com. The total value for the Grand Prize is estimated to be approximately $1350.

FIRST PRIZES: Two (2) first place prizes will be awarded. The first place prize winners will receive $500 New Era gift card to be used on New Era’s website, www.neweracap.com and a New Era accessories pack including a Recap® Kit and Cap Brush (estimated retail value of prize $545).

SECOND PRIZES: Five (5) second place prizes will be awarded. The second place prize winners will receive $100 New Era gift cards to be used on New Era’s website, www.neweracap.com (estimated retail value $100).

Winners : To obtain a list of winners, send a self-addressed, stamped envelope to: Attn: CONCEPT 59FIFTY, New Era Cap Co., Inc., 160 Delaware Avenue, Buffalo, New York 14202 postmarked and received by New Era by October 31, 2009, or go online to view the list at www.concept59fifty.com.

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